Porter's hypothesis analysis applied to the automotive business center of the association of micro and small businesses of west of Paraná

Hillary Mariane Lapas Fujihara, Geysler Rogis Flor Bertolini, Ivano Ribeiro

Resumo


Objetivo: A presente pesquisa tem por objetivo verificar se a regulamentação ambiental de Cascavel promove e incentiva à inovação nas dez oficinas mecânicas que fundaram a Central de Negócios Automotivos – CNA da Associação de Microempresas e Empresas de Pequeno Porte do Oeste do Paraná – AMIC. Bem como, se essa inovação acarreta em maior desempenho financeiro e competitivo nestas empresas.

Metodologia/abordagem: Para tanto, optou-se pelo uso de estudo de casos múltiplos, com coleta de dados, por meio de entrevistas estruturadas com os dez empresários pesquisados, aplicação do questionário do MPE Brasil SEBRAE (2015) e entrevista com cinco especialistas da área de competitividade e sustentabilidade.

Originalidade/Relevância: Desde sua primeira publicação, a Hipótese de Porter (HP) tem sido pesquisada por muitos estudos de diversos países, que tentam provar sua eficiência ou não na competitividade empresarial. Porém, poucos trabalhos trataram de pequenas e médias empresas.

Principais resultados: Verificou-se que após as adequações ambientais, exigidas pela regulamentação ambiental, as empresas estudadas apresentaram resultados positivos, em competitividade, qualidade, produtividade, inovação, sustentabilidade, lucratividade ou rentabilidade, conforme prevê a Hipótese de Porter – HP.

Contribuições teóricas/metodológicas: A contribuição deste trabalho é a pesquisa no setor de reparos automotivos, um setor ainda não explorado pelos pesquisadores da HP.

Contribuições sociais/para a gestão: Verificou-se que as mudanças não são muito significativas, em decorrência da pouca valorização dos consumidores sobre as questões ambientais, pois o fator preço, ainda, é determinante na escolha prestadores de serviços.

Palavras-chave


Competitividade Sustentável. Inovação. Hipótese de Porter

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Referências


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DOI: https://doi.org/10.20397/2177-6652/2021.v21i2.1879

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