Construções mentais e distanciamento psicológico: um estudo bibliométrico

Leonardo Vils, Otávio Bandeira De Lamônica Freire, Marcos Rogério Mazieri, Gustavo Viegas Rodrigues

Resumo


Vivemos o aqui e o agora. O que passou ou acontecerá e o que está distante física, temporal ou socialmente exige que transcendamos o aqui e o agora de maneira a imaginarmos, concebermos ou representarmos aquilo que não é próximo. Da mesma maneira que ao nos afastarmos fisicamente de um objeto perdermos o foco nos detalhes e começamos a notar suas características gerais, o distanciamento psicológico em relação a eventos, pessoas, objetos, localidades e possibilidades muda nossa visão a seu respeito. As distintas representações mentais de eventos próximos e distantes são o foco da Construal Level Theory (CLT).  Analisamos, por meio de um estudo bibliométrico, o desenvolvimento da CLT em dois períodos, buscando identificar as origens de teoria, seus desdobramentos e eventual desvinculação de autores e teorias seminais que suportaram o seu desenvolvimento. Os resultados da análise fatorial exploratória das citações nos dois períodos estudados indicam que a CLT se desvincula das teorias seminais que a fundamentaram ganhando corpo teórico próprio.

 


Palavras-chave


Distanciamento Psicológico, Construal Level Theory, Construções Mentais, Bibliometria.

Texto completo:

PDF

Referências


Referências Bibliográficas

Araújo, C. A. A. (2006). Bibliometria: evolução histórica e questões atuais. Em Questão, 12(1). https://doi.org/10.19132/1808-5245121.

Arima, A. N. (2003). Gender Stereotypes in Japanese Television Advertisements. Sex Roles, 49(1–2), 81–90. https://doi.org/10.1023/A:1023965704387

Asano-Cavanagh, Y. (2014). Linguistic manifestation of gender reinforcement through the use of the Japanese term kawaii. Gender and Language, 8(3). https://doi.org/10.1558/genl.v8i3.341

Bargh, J. A., Chen, M., & Burrows, L. (1996). Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action. Journal of Personality and Social Psychology, 71(2), 230–244. https://doi.org/10.1037/0022-3514.71.2.230

Bargh, J. A., Gollwitzer, P. M., Lee-Chai, A., Barndollar, K., & Trötschel, R. (2001). The automated will: Nonconscious activation and pursuit of behavioral goals. Journal of Personality and Social Psychology, 81(6), 1014–1027. https://doi.org/10.1037/0022-3514.81.6.1014

Bartsch, R. A., Burnett, T., Diller, T. R., & Rankin-Williams, E. (2000). Gender Representation in Television Commercials: Updating an Update. Sex Roles, 43(9–10), 735–743. https://doi.org/10.1023/A:1007112826569

Bettman, J. R., & Sujan, M. (1987). Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers. Journal of Consumer Research, 14(2), 141–154. https://doi.org/10.1086/209102

Boyack, K. W., Wylie, B. N., & Davidson, G. S. (2002). Domain visualization using VxInsight® for science and technology management. Journal of the American Society for Information Science and Technology, 53(9), 764–774. https://doi.org/10.1002/asi.10066

Bresnahan, M. J., Inoue, Y., Liu, W. Y., & Nishida, T. (2001). Changing Gender Roles in Prime-Time Commercials in Malaysia, Japan, Taiwan, and the United States. Sex Roles, 45(1–2), 117–131. https://doi.org/10.1023/A:1013068519583

Bretl, D. J., & Cantor, J. (1988). The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years. Sex Roles, 18(9–10), 595–609. https://doi.org/10.1007/BF00287963

Chung, K. H., & Cox, R. A. K. (1990). Patterns of Productivity in the Finance Literature: A Study of the Bibliometric Distributions. The Journal of Finance, 45(1), 301–309. https://doi.org/10.2307/2328824

Coltrane, S., & Messineo, M. (2000). The Perpetuation of Subtle Prejudice: Race and Gender Imagery in 1990s Television Advertising. Sex Roles, 42(5–6), 363–389. https://doi.org/10.1023/A:1007046204478

Courtney, A. E., & Whipple, T. W. (1983). Sex stereotyping in advertising. Lexington Books.

Craig, R. S. (1992a). The effect of television day part on gender portrayals in television commercials: A content analysis. Sex Roles, 26(5–6), 197–211. https://doi.org/10.1007/BF00289707

Craig, R. S. (1992b). The effect of television day part on gender portrayals in television commercials: A content analysis. Sex Roles, 26(5–6), 197–211. https://doi.org/10.1007/BF00289707

Dijksterhuis, A., Smith, P. K., van Baaren, R. B., & J, H. (2005). The Unconscious Consumer: Effects of Environment on Consumer Behavior. Journal of Consumer Psychology, 15(3), 193–202. https://doi.org/10.1207/s15327663jcp1503_3

Ferguson, M. J., & Bargh, J. A. (2004). Liking Is for Doing: The Effects of Goal Pursuit on Automatic Evaluation. Journal of Personality and Social Psychology, 87(5), 557–572. https://doi.org/10.1037/0022-3514.87.5.557

Furnham, A., & Mak, T. (1999). Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years. Sex Roles, 41(5–6), 413–437. https://doi.org/10.1023/A:1018826900972

Furnham, A., & Paltzer, S. (2010). The portrayal of men and women in television advertisements: An updated review of 30 studies published since 2000. Scandinavian Journal of Psychology, 51(3), 216–236. https://doi.org/10.1111/j.1467-9450.2009.00772.x

Furnham, A., & Steele, H. (1993). Measuring locus of control: a critique of general, children’s, health- and work-related locus of control questionnaires. British Journal of Psychology (London, England: 1953), 84 ( Pt 4), 443–479.

Ganahl, D. J., Prinsen, T. J., & Netzley, S. B. (2003). A Content Analysis of Prime Time Commercials: A Contextual Framework of Gender Representation. Sex Roles, 49(9–10), 545–551. https://doi.org/10.1023/A:1025893025658

Garst, J., & Bodenhausen, G. V. (1997). Advertising’s Effects on Men’s Gender Role Attitudes. Sex Roles, 36(9–10), 551–572. https://doi.org/10.1023/A:1025661806947

Gerbner, G., Gross, L., Signorielli, N., & Morgan, M. (1980). Aging with Television: Images on Television Drama and Conceptions of Social Reality. Journal of Communication, 30(1), 37–47. https://doi.org/10.1111/j.1460-2466.1980.tb01766.x

Goldberg, M. E., & Gorn, G. J. (1987). Happy and Sad TV Programs: How They Affect Reactions to Commercials. Journal of Consumer Research, 14(3), 387–403.

Gollwitzer, P. M. (1999). Implementation intentions: Strong effects of simple plans. American Psychologist, 54(7), 493–503. https://doi.org/10.1037/0003-066X.54.7.493

Hair, J. F., BLACK, Anderson, R. E., & Tatham, R. L. (2005). Analise Multivariada de Dados. Bookman.

Hawkins, D. (1970). The Effects of Subliminal Stimulation on Drive Level and Brand Preference. Journal of Marketing Research, 7(3), 322–326. https://doi.org/10.2307/3150289

Herr, P. M. (1989). Priming Price: Prior Knowledge and Context Effects. Journal of Consumer Research, 16(1), 67–75. https://doi.org/10.1086/209194

Kunst-Wilson, W. R., & Zajonc, R. B. (1980). Affective discrimination of stimuli that cannot be recognized. Science (New York, N.Y.), 207(4430), 557–558.

Markus, H. R., & Kitayama, S. (1991). Culture and the self: Implications for cognition, emotion, and motivation. Psychological Review, 98(2), 224–253. https://doi.org/10.1037/0033-295X.98.2.224

Mastro, D. E., & Stern, S. R. (2003). Representations of Race in Television Commercials: A Content Analysis of Prime-Time Advertising. Journal of Broadcasting & Electronic Media, 47(4), 638–647. https://doi.org/10.1207/s15506878jobem4704_9

Mazzella, C., Durkin, K., Cerini, E., & Buralli, P. (1992). Sex role stereotyping in Australian television advertisements. Sex Roles, 26(7–8), 243–259. https://doi.org/10.1007/BF00289910

Milner, L. M. (2005). Sex-Role Portrayals in African Television Advertising. Journal of International Consumer Marketing, 17(2–3), 73–91. https://doi.org/10.1300/J046v17n02_05

Monica M. Lee, B. C. (2007). Representations of older adults in television advertisements. Journal of Aging Studies, 21(1), 23–30. https://doi.org/10.1016/j.jaging.2006.04.001

Moore, R. S., Stammerjohan, C. A., & Coulter, R. A. (2005). Banner advertiser-web site context congruity and color effects on attention and attitudes. Journal of advertising, 34(2), 71–84.

Mwangi, M. W. (1996). Gender roles portrayed in Kenyan television commercials. Sex Roles, 34(3–4), 205–214. https://doi.org/10.1007/BF01544296

Nassif, A., & Gunter, B. (2008). Gender Representation in Television Advertisements in Britain and Saudi Arabia. Sex Roles, 58(11–12), 752–760. https://doi.org/10.1007/s11199-008-9394-6

Nedungadi, P. (1990). Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations. Journal of Consumer Research, 17(3), 263–276. https://doi.org/10.1086/208556

Pereira Câmara Leal, R., de Oliveira, J., & Feldman Soluri, A. (2003). Perfil da pesquisa em finanças no Brasil. Revista de Administração de Empresas, 43(1), 1–14. https://doi.org/10.1590/S0034-75902003000100010

Perreault, W. D., & Leigh, L. E. (1989). Reliability of Nominal Data Based on Qualitative Judgments. Journal of Marketing Research, 26(2), 135–148. https://doi.org/10.2307/3172601

Petrides, K. V., & Furnham, A. (2000). Gender Differences in Measured and Self-Estimated Trait Emotional Intelligence. Sex Roles, 42(5–6), 449–461. https://doi.org/10.1023/A:1007006523133

Petrides, K. V., & Furnham, A. (2001). Trait emotional intelligence: psychometric investigation with reference to established trait taxonomies. European Journal of Personality, 15(6), 425–448. https://doi.org/10.1002/per.416

Petty, R. E., Cacioppo, J. T., & Schumann, D. (1983). Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement. Journal of Consumer Research, 10(2), 135. https://doi.org/10.1086/208954

Ph.D, F. S., & Ph.D, Q. C. (2007). Contextual Priming and Applicability: Implications for Ad Attitude and Brand Evaluations. Journal of Advertising, 36(1), 69–80. https://doi.org/10.2753/JOA0091-3367360105

Ph.D, L. M. M., & [honours, B. H. B. A. (2004). Gender Sex-Role Portrayals in International Television Advertising over Time: The Australian Experience. Journal of Current Issues & Research in Advertising, 26(2), 81–95. https://doi.org/10.1080/10641734.2004.10505166

Pollay, R. W. (1986). The Distorted Mirror: Reflections on the Unintended Con¬se¬quences of Advertising. Journal of Marketing, 50(2). Recuperado de https://works.bepress.com/richard_pollay/30/

Pritchard, A. (1969). Statistical Bibliography or Bibliometrics? Journal of Documentation, 25(4), 348–349.

Quevedo-Silva, F., Santos, E. B. A., Brandão, M. M., & Vils, L. (2016). Estudo Bibliométrico: Orientações sobre sua Aplicação. Revista Brasileira de Marketing e-ISSN:2177-5184, 15(2), 246–262.

Richard E. Petty, J. T. C. (1986). The Elaboration Likelihood Model of Persuasion. Advances in Experimental Social Psychology, 19, 123–205. https://doi.org/10.1016/S0065-2601(08)60214-2

Russell, C. A. (2002). Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude. Journal of Consumer Research, 29(3), 306–318. https://doi.org/10.1086/344432

Santos, R. N. M. dos, & Kobashi, N. Y. (2012). Bibliometria, Cientometria, Infometria: Conceitos e Aplicações. Pesquisa Brasileira em Ciência da Informação e Biblioteconomia, 5(1). Recuperado de http://periodicos.ufpb.br/ojs/index.php/pbcib/article/view/11992

Schmitt, B. H. (1994). Contextual priming of visual information in advertisements. Psychology and Marketing, 11(1), 1–14. https://doi.org/10.1002/mar.4220110103

Schwarz, N., & Clore, G. L. (1983). Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states. Journal of Personality and Social Psychology, 45(3), 513–523. https://doi.org/10.1037/0022-3514.45.3.513

Siu, W., & Kai‐ming Au, A. (1997). Women in advertising: a comparison of television advertisements in China and Singapore. Marketing Intelligence & Planning, 15(5), 235–243. https://doi.org/10.1108/02634509710177305

Soldow, G. F., & Principe, V. (1981). Response to commercials as a function of program context. Journal of Advertising Research, 21(2), 59–65.

Subramanyam, K. (1983). Bibliometric studies of research collaboration: A review. Journal of Information Science, 6(1), 33–38. https://doi.org/10.1177/016555158300600105

Tan, T. T. W., Ling, L. B., & Theng, E. P. C. (2002). Gender-role portrayals in Malaysian and Singaporean television commercials: an international advertising perspective. Journal of Business Research, 55(10), 853–861. https://doi.org/10.1016/S0148-2963(00)00225-3

Tulving, E., & Schacter, D. L. (1990). Priming and human memory systems. Science, 247(4940), 301–306. https://doi.org/10.1126/science.2296719

Uray, N., & Burnaz, S. (2003). An Analysis of the Portrayal of Gender Roles in Turkish Television Advertisements. Sex Roles, 48(1–2), 77–87. https://doi.org/10.1023/A:1022348813469

Valls-Fernández, F., & Martínez-Vicente, J. M. (2007). Gender Stereotypes in Spanish Television Commercials. Sex Roles, 56(9–10), 691–699. https://doi.org/10.1007/s11199-007-9208-2

Yang, M., & Roskos-Ewoldsen, D. R. (2007). The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior. Journal of Communication, 57(3), 469–489. https://doi.org/10.1111/j.1460-2466.2007.00353.x

Zajonc, R. B. (1968). Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9(2, Pt.2), 1–27. https://doi.org/10.1037/h0025848




DOI: https://doi.org/10.20397/2177-6652/2019.v19i1.1469

Métricas do artigo

Carregando Métricas ...

Metrics powered by PLOS ALM

Apontamentos

  • Não há apontamentos.




Direitos autorais 2019 Revista Gestão & Tecnologia

Licença Creative Commons
Esta obra está licenciada sob uma licença Creative Commons Atribuição - NãoComercial 4.0 Internacional.