Organizational readiness for the digital transformation: a case study research

Marisa A Sanchez, Juana I Zuntini


The aim of this research work is to formulate a framework that explains resources, capabilities and management choices necessary to respond to the new environment. The research methodology is based on literature review and an in-depth case study based on three enterprises. The framework describes (a) the impact of digital innovations on external forces; (b) adequate strategies arising from a value chain analysis; (c) resources and capabilities of critical importance. The article contributes to the state of management literature by describing how small and medium size companies respond to the digital transformation process.


Digital transformation; digital strategy; The Five Competitive Forces Model; Value Chain Analysis; Dynamic capabilities; Ecosystem theory

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